New Era. New Look.
The Asian Football Confederation (AFC) launched an exciting and dynamic range of brand-new logomarks and visual identities for its major national team tournaments - the AFC Asian Qualifiers, AFC Asian Cup, AFC Women’s Asian Cup, AFC U23 Asian Cup, and the hugely popular annual club competitions - the AFC Champions League and AFC Cup.
*The rebranding was managed together with the AFC’s exclusive commercial partner FMA over a 15-month period and was informed by deep stakeholder collaboration and extensive consumer research across Asia. This process ultimately informed the unique character and design of the new competition brands.
*Inspired by football stadiums and the colours Asia’s national teams wear proudly, the dynamic visual arrangement for AFC national team competitions embraces the very places where Asia’s champions are crowned and fans support the Continent’s best national teams and biggest heroes.
To create an unmistakable connection between the competitions, the AFC Asian Cup, AFC Women’s Asian Cup and AFC U23 Asian Cup logomarks share the same fundamental elements and now proudly feature the tournaments’ distinctive trophies.
These new logomarks will be adapted in respect of each competition, to reflect local elements of the host Member Association.
